With so many marketing platforms in existence, utilizing the most updated data is crucial to our success.
The streaming data, NETFLIX in particular, blows my mind. Eighty-two percent of kids in Netflix-only households don’t even know about commercials. This is the first time in history that the number of Netflix households has surpassed the number of households with a DVR! Currently, 54% of households in the U.S. subscribe to Netflix. That’s 50.3 Million!
The average subscriber watches 1.8 hours a day on Netflix alone, and the estimated number of ads that Netflix users avoid by using that service is a whopping 160 hours per year!
Through all the twists and turns in the media world, there is definitely one thing that still remains the same. Video is KING and we must utilize the power of video to engage new customers and increase sales. So, if we can’t advertise on Netflix, how do we reach our streaming customers? Let’s look at some data in order to get a little more direction:
180 Million People in the U.S. use YouTube, and more than half of YouTube views come from mobile devices. In a few short years, half of the viewers under age 32 won’t subscribe to a pay TV service at all. Let’s look more closely at the demographics:
60% of YouTube users are between the ages of 18 and 44, our core demo. On mobile alone, YouTube reaches more 18-49 year-olds than any broadcast or cable TV Network. If you’re not utilizing the power of YouTube, then you are missing out on a huge opportunity to reach in-market shoppers in your specific PMA. But, another key point to keep in mind is that you can’t just put your 30-second TV commercial on YouTube. Pre-roll marketing is only effective if you have a specific message that relates to your potential buyer, in turn giving them what they want, based on their online behavior. We can show you how to achieve that.