Tag Archives: automotive direct mail

When’s the last time you got 10% response on an automotive direct mail piece?

Posted on July 15, 2011 by Karen

In the 80′s? Nope – you could be getting that every month. Gift cards sent to your database with a 15% savings for service get the job done every time. The challenge always used to be the expense, but now … Continue reading →

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New spin on the ol’ Automotive Buy Back letter

Posted on July 15, 2011 by Karen

When is a Tsunami good news? When you can use it as a reason for a need to BUY back your customer’s vehicle. Victory Toyota sent out 4000 mailers, sold 23 cars, and bought 8!

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